When i was nineteen and doing my coop term at manulife, i treated myself to starbucks a few times a week. Now i drink starbucks most week days except when i treat myself to crema. So yes i’m a starbucks person yet surprised to find myself crying while reading Onward. Never thought about trying VIA (Starbucks in an instant) but I will get a pack for Iceland (we plan to stay next to a seal colony so there may be no coffee options). I know Howard Schultz is a marketing genius and his book needs to be taken with a venti grain of salt but the idea that offering instant coffee that is almost as good as french press coffee during a recession can help people save money really resonates with me. There are trade-offs and we can work together to get to a place that is better for everyone.


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